Joanne's connection to the Portsmouth Brewery goes back to early 1991, when she was the Creative Director of the small advertising firm hired to design the logo and initial advertising for the yet-to-be-opened Brewery. She joined the Brewery staff full-time in 1993 and has been the creative force behind the look and feel of both the Portsmouth Brewery and Smuttyose Brewing Company. She is co-owner of both companies with her longtime partner, Peter Egelston.